Reddit has said that the standalone Dubsmash app will no longer be available for download after February 22, 2022. According to the company, Dubsmash will no longer be available for download on the Apple App Store or Google Play Store after February. In this article, we will tell you why the Dubsmash app will not be available for download?
What is Dubsmash?
Jonas Druppel, Roland Grenke and Daniel Tashik founded the company in Germany, and it moved to Brooklyn in 2016. Dubsmash is a video sharing social media service app developed in New York City for iOS and Android. Reddit announced the acquisition of Dubsmash on December 13, 2020. Users can use the app to select audio recordings or soundbites from movies, shows, music and Internet trends, and record a video of themselves dubbing that piece of audio.
Dubsmash - Attribute
Dubsmash works just like TikTok which allows users to videotape themselves while lip-syncing audio clips of songs, movies and famous quotes. Users can add color filters and text animations to their recordings as well as upload their own audio. Also allows users to save their clips to their devices before sending them through other messaging apps.
Apps which are similar to Dubsmash
- Musical.ly
- TikTok
- Snapchat
- Maine Mendoza
- Josh
- Moj
Why Reddit Will Shut Down Dubsmash On February 22nd?
In a blog post on Reddit we found that "Since joining, the Dubsmash team has been working hard to integrate their innovative video creation tools into Reddit - empowering Reddit creators to express themselves in an original way." that are authentic to our communities." "Joining forces has been a perfect match." Reddit is a place where passionate communities come together for timely, interactive and authentic exchanges about topics that are important to them, and video is becoming an increasingly important part of what's driving more and more people. can join."
As we already told you, Reddit has announced the launch of new video creation tools as part of the integration. Variable recording speed and the ability to set a timer are among the new camera features. Users can now upload videos in landscape, portrait or fill modes, and adjust and trim multiple clips. The company also adds a new editing screen with text stickers, a drawing tool, and filters. Users can also add VoiceOver and adjust volume directly on the edit screen.
For information, let us tell you that in August, Reddit launched a video feed feature for iOS users, which displays a stream of videos in a TikTok-like layout. Its biggest feature is that when a video is shown, users can upvote or downvote, comment on it, reward it or even share it. Users, similar to TikTok, can swipe up to view another video, which feeds the content of the subreddits the user is subscribed to and related to. The launch of the new video feed coincided with the popularity of Instagram's Reel feature and Snapchat's Spotlight tool, as the social media platform sought to compete with TikTok.
Reddit also noted that the video content is being highly appreciated, with a nearly 70% increase in total hours watched. It mentions a 30 percent increase in daily active video viewership. In addition, the app's new video player has seen a 50% increase in quarter-on-quarter short video viewership, which it defines as less than 2 seconds.
As I guess, by integrating Reddit with Dubsmash, it wants to gain more users with the launch of its new video creation tool to compete with TikTok. Apps like TikTok and Snapchat, on the other hand, go beyond simple video creation by incorporating sounds and music into their platforms. It's unclear whether Reddit will expand its video ambitions by following suit in the future.
Why Dubsmash App Will Not Be Available For Download?
We learned from sources that the social network, the social network announced on Tuesday, is shutting down its TikTok-like platform, Dubsmash, just a year after it bought it for an undisclosed amount to strengthen its video creation tool. Reddit also noted in its blog post that the standalone Dubsmash app will no longer be available for download after February 22, as it adds a new camera and editing features to its video tools.
As we all know TikTok has carved a niche for itself in the world of success due to short-form videos and has inspired other social networks to adopt the format, Snap Inc. introduces Spotlight; Facebook, Now Meta Platforms, Introducing Instagram Reels; And Alphabet's YouTube is offering shorts.
"Dubsmash is speeding up Reddit's video, so parts of Reddit will feel familiar to Dubsmashers," the company explained in a blog post.
Reddit said it's our great pleasure that it recorded a 70% increase in total hours watched since its acquisition of Dubsmash, as well as a 33% increase in daily active video viewership. Viewers for short videos, defined by the company as two seconds or less, also increased by 50% quarter over quarter.